Charco Neurotech is collaborating with STIMA Mayores, a Spanish company operating multiple day care centres for elderly individuals, to spread joy to more people globally.

A concise video tailored for social media has effectively showned the collaborative efforts of STIMA and Charco. It introduces the background of STIMA Mayores and highlights the positive impact of the CUE1, particularly in aiding individuals who find it easier to consume food and manage tremors with the device. This step led to the official launch of the device in Spain within two months.

One of the significant challenges faced during the video production was ensuring accurate translation while maintaining the intended emotional and informative tone. It required meticulous attention to detail to capture the essence of the message. Collaborating closely with native Spanish speakers and seeking feedback helped overcome this challenge, ensuring that the final video effectively conveyed the intended message to a global audience.

This project holds personal significance to me as it allowed me to contribute to a cause aimed at improving the lives of people with Parkinson's across the world. Being part of a team that promotes the positive impact of the CUE1 device on people's daily lives is not only professionally rewarding but also personally fulfilling. It has sparked my interest in exploring further opportunities to bridge language and cultural gaps in communication, emphasizing the importance of accessible and inclusive information dissemination. As I continue working on similar projects, I aim to deepen my understanding of cultural nuances, ensuring that impactful messages reach diverse audiences effectively.